Planning Focused on Efficiency, Products and Strength
With a strong “ownership” culture, we reinforce our values for each employee on a daily basis by:
Based on these values, continuous improvement of our processes, and the qualification of our team, in 2019 we spent only 5% of our net operating revenues on administrative expenses, and maintained an average turnover rate of only 3% for the years of 2019, 2018 and 2017.
Thinking about our customers and their needs, we strive to create innovative products that better suit developing market demands; add value to our developments; and, consequently, increase our profitability, as evidenced by the market recognition achieved by our differentiated products.
To accomplish these goals, we begin our development process by mapping and purchasing plots of land that are the most appropriate in terms of meeting market demands and accommodating the projects created by our team. We follow a structured process in order to ensure favorable conditions required for acquisition of new plots of land based on the expertise of team, developed since our founding. We develop a robust landbank that is comprised of plots of land in desirable locations, contributing to our growth and market leadership.
Being customer-oriented;
Being disciplined
Focusing on result
Being high-performance team
We are comprised of people
Together with our other operating areas, our engineering team is constantly seeking new technologies in order to continue delivering quality in construction, with focus on a “zero problems” culture aimed at reducing costs and increasing customer satisfaction.
With controlled indebtedness and low levels of financial leverage, we are able to avoid many of the significant risks inherent to the intense capital needs common in the civil construction sector.
Additionally, our risk monitoring structure cover operational, financial, legal, reputational and other risks to which we are subject. Our culture is serious and ethical and relies on embedded controls that enables us to anticipate, address and mitigate risks in a proactive manner and with minimal financial and/or reputational impact.
Finally, through multiple social responsibility programs, including the adoption of squares and parks in the city of Porto Alegre, we give back to the regions where we operate, and participate in joint actions with the local community, which enables us to build a strong brand that is recognized by the market, and subject to continuous renewal as we adapt to new needs.
1 Efficiency: Our efficiency pillar underlies our planning and focuses on attracting, developing and retaining the best professionals, in addition to our development as a company with an above-average operational capacity, and oriented to the satisfaction of our customers.
2 Products:: We design and develop each of our products based on our customers’ needs. This focus allows us to anticipate and meet their demands, always guided by our purpose of transforming the way that people live, work and interact, through our products. Since 2017, we have launched over four thousand units, considering all our segments of operations. These launches satisfied previously unmet demand.
3 Strength: In order to achieve solid and sustainable growth, we seek to obtain a clear understanding of the risks that are inherent to real estate development activities, so that we can be prepared and protect ourselves. Accordingly, we create our products based on numerous studies and on attention to detail, which we believe is the only way to minimize costly errors. Through the application of this principle, we have maintained our operational efficiency and delivered earnings and positive ROAE throughout the last decade (2010-2019), even in years of economic and political crisis in Brazil (2015-2019).